College Track Brings New Opportunities to Watts

In this day and age, we know all too well that a high school diploma is not enough. But far too little attention is given to help students in low-income communities navigate the very long and complicated college application process.

Last week, we got to witness first hand the tremendous progress that one organization is making to fill this critical gap: College Track. Last Thursday, College Track celebrated the launch of its new program site in the Los Angeles community of Watts, CA. In a community where only 3% of residents have a bachelors degree, College Track is determined to make college an expectation not the exception. The program makes a ten-year commitment that supports students through every crucial step of high school and college through college graduation.

The event brought together elected officials, educators and community leaders from across the county to celebrate the inaugural class of 55 students from Jordan High School. Speaking to a crowd of students, parents, neighbors and supporters, Mayor Eric Garcetti expressed his gratitude to College Track for being instrumental to the broader transformation of the Watts community. “I am thrilled to see College Track bring its incredible program to Watts, which will help us ensure this great community is a platform for educational, social and economic mobility," said Mayor Garcetti. "This complements broader efforts across Los Angeles, as we tell our young people that we don’t just want them to go to college — we expect them to go to college, and we'll give them the tools to get there."

We are proud to work with College Track on their mission to empower students to achieve their dreams and help transform their communities. As part of our ongoing work providing communications and media strategy to their Los Angeles team, we helped with event planning, partnership coordination and media and helped to secure media coverage in the Los Angeles Times