RELEASE DATE: January 18, 2017




The New Initiative Aims to Drive Los Angeles Toward an Electric Future

January 18, 2017 – Born out of a vision for better, cleaner cities, ElectroMotive is on a mission to change the way Americans think about electric vehicles. 

Launching in Los Angeles this week, ElectroMotive is the ultimate destination for Angelenos to browse, learn and fall in love with the next generation of cars.  A joint effort of The 11th Hour Project and Insight Campaigns, the centerpiece of the initiative is the newly launched online platform  This virtual EV showroom, designed exclusively for Los Angeles consumers, is loaded with user-friendly features, comprehensive model and infrastructure overviews, and guides to help L.A. drivers understand the exciting world of electrification and find the right EV for their lifestyle.

“We want people to see electric cars the way we see them,” said Stefanie Garden, Managing Partner at Insight Campaigns and co-creator of ElectroMotive. “The environmental benefits of low or zero-emissions driving are obvious, but these cars also have some of the most sophisticated safety, convenience and performance qualities we’ve ever seen from the auto industry. Pure electric and plug-in hybrid electric vehicles are making people’s lives better, saving them both time and money. Going electric is not just a clean choice; it’s a smart choice too.”

The platform’s features, functionality and informative content were designed after a rigorous research review and collaborative, inter-disciplinary approach to understanding and identifying opportunities to appeal to car consumers.  Built with input and guidance from electrification experts and automotive consumer behavior researchers from the UCLA Luskin Center for Innovation, the USC Viterbi Information Sciences Institute, and energy leaders across the county, ElectroMotive is a truly local initiative, created for Angelenos, by Angelenos. 

While ElectroMotive is focused primarily on Los Angeles, the program hopes the initiative will help grow the EV market outside of Los Angeles and serve as a model to be replicated elsewhere. 

“The evolution of our transportation and energy systems is already underway,” said Jamie Dean, Program Director for Renewable Energy & Climate at The 11th Hour Project and the funder behind ElectroMotive. “We’re expanding clean energy use everyday across the country—but it’s not enough. We can and must do more to accelerate our transition away from outdated and dirty gas-powered cars.

We’re proud to launch in Los Angeles, where the leadership and the residents have shown that they are committed to moving toward a more sustainable and equitable future for their city, and understand that a key part of that lies in reassessing our transportation systems and infrastructure.”

Follow ElectroMotive on social media for updates on all things EV.

Twitter: @ElectroMotiveLA                                                                                                          Instagram: @electromotive_LA




Insight Campaigns is a Los Angeles-based social impact communications consultancy that blends strategic expression with traditional campaign elements into a winning formula that propels social causes forward and upward. We are accomplished strategists, tacticians and impact analysts with an established track record of providing expert guidance to organizations with a pro-social purpose and progressive mission.  Learn More


A program of The Schmidt Family Foundation, The 11th Hour Project promotes a fuller understanding of the impact of human activity within the web of interdependent living systems. The Renewable Energy & Climate program of The 11th Hour is committed to promoting renewable energy solutions and a more sustainable transportation system that reduces climate impacts and increases equitable access for all. Learn More